For those curious, we put together this list of the top 5 social media networks as of May, 2015. Most people know that Facebook is the top social media network in existence, however, what about the remaining list?
Thanks to the Statista website, we were able to put together this list of the top five social media networks based on the total share of visitors from the United States.
Alexa: 2; Quantcast: 3; Compete Rank: 3
For those that have a business, it is strongly suggested that you create a Facebook business page. Although Facebook continues to change their algorithms to show less and less of your content to the people who “Like” your page, you can enhance your traffic and conversions by taking advantage of their Facebook Ads platform. With some optimization, you can drive cheap likes and website traffic to your website with various targeting options available at your fingertips.
Besides business usage, we find Facebook to be king for networking with others. Whether you are looking for like-minded people or those that love a particular niche, Facebook will have more of the users registered, all available with a quick private message.
YouTube commands a massive lead in video viewing and they attract over 17% of all social media traffic to the videos published there. YouTube is great for finding guides, training, how to help, entertainment and so much more. If you have an interest, YouTube will have thousands of videos available to view and enjoy. Here’s their current stats:
Alexa: 3; Quantcast: 2; Compete Rank: 2
For business users, you can publish videos about your website, business topics and much more. Additionally, you can take advantage of their free video hosting and embed your uploaded videos directly on your website. For those wanting to advertise, you can take advantage of Google AdWords to promote your videos within the network or via the Google search and partner networks.
For personal users, YouTube can be a massive time trap. Chances are, you’ll find YouTube videos on a topic you are searching for on Google and you’ll be suckered in to watching many more videos. With the related videos feature, it’s very easy to go down the rabbit hole and come out hours later wondering where all the time went.
Google+ is a social media network most similar to Facebook in that you can “circle” people of interest. Although similar, you’ll find many of their popular members fall into the anti-Facebook crowd. Google+ features a customizable stream that you can sort by your circle groups. Therefore, when starting out, it is in your best interest to create circle groups that make sense for your needs. That way, you can sort the stream circles to find the exact content you are looking for at any given moment.
Be sure to check out our Beginner’s Guide to Google+ to learn the complete ins and outs of this social network.
We highly recommend creating a Google+ page for topics that interest you and also for any website that you own or manage. Since Google search will occasionally display content from the Google+ network, it’s a network that you simply cannot ignore.
Twitter is a network for people that love to communicate in short messages. Your “tweets” are limited to 140 characters but you can take advantage of hashtags and website links to expand the conversation. Twitter allows mobile and desktop users to upload images to extend the conversation as well.
Alexa: 9; Quantcast: 9; Compete Rank: 8
For business users, you can create Twitter profiles on every website you own and you can take advantage of several Twitter services that allow you to schedule tweets such as Buffer or HootSuite. Additionally, it’s a great place to share when you add new content to your website or when something important like a major milestone is reached.
What? Reddit? Surprised us too! Reddit commands 1.81% of social media traffic with LinkedIn only 0.03% behind it. Reddit is an entertainment and news-based social networking website where their users can submit links and text-based content to topical “subreddits.” The users can then vote up or down the content which will determine placement in the subreddit’s “Top” page for the day.
Alexa: 25; Quantcast: 129; Compete Rank: 61
Reddit has an ever-growing list of subreddits that you can browse, interact and use for finding up-to-the-minute news and trends in any niche/topic that you can think of. We currently use Reddit to find trends or to research what is being talked about in niches that interest us.
What social media networks do you consider your top five? How many of you use Instagram, Pinterest, LinkedIn, WhatsApp or SnapChat? Leave a comment below and join us in the conversation!